February 11, 2009

M.I.A.

M.I.A. and no I'm not talking about the 9 month pregnant singer who performed at the Grammy's on Sunday. I'm talking about this MIA blogger who's been absent (& not quite absent minded) for the past three months.

Three months seems like a long time. So I back-tracked and this is what happens mid-November for a small greeting card business - in short: Christmas.

Although Christmas card orders come in all year (usually starting in February), the majority start to hit around mid-October and the avalanche is in mid-November through mid-December. During this time it's all about order fulfillment and pretty much nothing else. I fulfill individual online orders for cyclists around the world and I also fulfill special orders for bike shops. During that one very hectic time frame, thousands of Skeese Greets bike Christmas cards pass through my hands.

Afterwards, of course, I think I need a break. So in January I give myself a pretty good "vacation." I plan out the year: sponsorships, event schedule, the Skeese Greets Women's Tri, print runs and new designs. I also do card inventory and plan out the marketing year for our bike shop (Jack & Adam's Bicycles.) Then come February, the "real work" begins and the above planning goes into effect.

That leaves me here. Only this year, January brought an unexpected curve - a Skeese Greets HQ relocation. After 4 years in the same office building, I had to move. It's taking some time to adjust, but I think it will be for the better.

So that was mid-November to mid-February. Now, for the rest of the year...more frequent updates!

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Quote of the day:
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffett (1930 - )
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