November 18, 2008

SOY - It's What's For...

dinner and candles and clothing and...Skeese Greets!

My grandfather was a farmer almost his whole life. Each summer I'd go to that South Dakota farm and help with the chores, ride the tractor and pick the eggs. Besides the livestock, my grandfather also grew corn, alfalfa, sorghum, beans, and one year - SOY beans.

I remember when he grew the soybeans about 25 years ago. He only did it once but reaped the benefits of that stellar crop. He really seemed ahead of his time because now soy has become the go-to product in the green movement. Not only do we eat it in the form of tofu and edamame, but things like candles, fabric, and inks are also made from the beans.

From the Farm to the Cards:

For the last couple of years Skeese Greets bicycle cards have been printed with Soy Based Ink. But why does this matter?

As opposed to traditional petroleum-based ink, soy-based ink is more environmentally friendly, healthy, and a safe approach to printing that takes only a small amount of energy to make. In fact, cultivation of the soybeans uses only 0.5 percent of the total energy necessary to produce the ink. Much of that crop requires no irrigation, limited fixed nutrients, and leaves fewer agricultural residues than other crops. The main environmental advantage is that they release less than 1/5th of the mass of volatile organic chemicals compared to petroleum inks and this helps to reduce air pollution by minimizing toxic emissions.

And although you would never toss a Skeese Greets card into the recycle bin (because you'll keep it forever), paper printed with soy ink is much easier to recycle than the kind made with petroleum.

I'm proud to be using soy based ink on the cards. Not only does it create a brighter color, which is important on these colorful designs, but it's easier on the environment and it puts money into the hands of family farmers, as it did my grandfather many years ago.

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Quote of the Day: “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” Steve Jobs (1955 - )


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